From the Couch to Field
Just like most pandemic businesses, Cavalry was purely conceptualized on a couch during the pandemic lockdowns in 2020. What started out as an endless search to find a handful of NATO straps for those long work-from-home days, quickly turned into a full range of military inspired watch bands.
Each step during the start was purely trial and error, with our education coming from friends and fellow watch enthusiasts that we’ve met along the way. As the Pandemic winded down and the world opened up, so has our drive to continue providing quality military-inspired watch bands to fellow enthusiasts. While a lot of Pandemic businesses had taken a step back since, we’re happy to share that we’re only getting started.
An Obsession with History
A lot of people ask where the name Cavalry came from. To keep it short, the name was heavily inspired by the 1st Air Cavalry Division, a US army unit that first saw action during the Vietnam War. This period in history was a Golden age for military tool watches, especially the ones used and issued to American soldiers during the war. Parallel to this was also the emergence of makeshift military grade watch bands, which had then grown in popularity simultaneously. Lastly, add the fact that Apocalypse Now is our favorite movie of all time, and you’ll probably understand.. probably.
A Passion for Horology
Cavalry isn’t just a brand — it’s the product of our obsession with vintage watches, stories of resilience, and wearable history. It goes without saying that we’re also a bunch of watch geeks. We can talk about watches all day long, more so the ones with great stories behind them.
Straps That Tell Stories.
From rugged nylon to vintage leather, every strap is crafted to match your timepiece — and your lifestyle. Discover the full lineup and find the watch band that defines your wrist.
We'd LOVE to hear from you!
You may be unsure of what style is best for you, or you are curious about the watch bands. WERE HERE TO HELP! Send us a inquiry through this form and our best customer service team will be right with you as soon as possible.